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Performance marketing

Ads that bring buyers.

Meta, TikTok, Snapchat and Google. Planned from research, judged on sales, not likes.

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What I do

Research first.
Ads last.

Ads only make louder what sits behind them, so the offer and the page get fixed before your budget goes out.

  • Research and buyer personaWhat your buyers actually say, what competitors promise, and the gap nobody fills.
  • Offer and copyA clear reason to buy now, and from you. Then the angles, hooks and copy that say it.
  • Creative directionStatic ads, UGC and video, shaped for how each platform is watched.
  • Google Ads for calls and bookingsSearch, Maps and Performance Max, set up to get the most calls and bookings your budget can buy.
  • CampaignsClean account structure and honest tests, then more budget on what sells and none on what doesn’t.
  • Tracking and reportingPixel, Conversions API and GA4 set up properly, so the numbers you see are real.

Results

The receipts.

Real client dashboards, brand names hidden. Tap one to open it full size.

Google Ads · Home renovation

Before no social media to warm buyers up. Search had to bring every lead.

128

conversions in one month

9.63% click-through on the main keywords · Search, Display and Video

Read the case study

Online stores

  1. Before stuck at about 2.4M a month.

    7.08M

    One month · March

    1.01K orders · +192%

  2. Before about 770K in the 10 days before.

    3.05M

    10 days · March 1–10

    1.16K orders · +296%

  3. Before a slow month: about 1.5M and 224 orders.

    4.72M

    30 days

    662 orders · +207%

  4. Before about 34K the day before.

    913.5K

    One day

    298 orders · 7.42% conversion

  5. Now not a peak. Just an ordinary day.

    347.8K

    One day · live

    303 orders · 2.8% conversion
Next

Let’s make your numbers next.

Tell me what you sell and where it stalls. I’ll reply with a plan.

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