Dana Al Khaleej
A Riyadh kitchen studio selling the word “luxury” with a website that didn't. I rebuilt it in the black and gold of their own logo, with one clear promise per page and a configurator that turns curiosity into a quote request.
مطبخ فاخر يليق ببيتك.
Dana Al Khaleej designs and installs made-to-measure kitchens in Riyadh: aluminium, wood, MDF and acrylic, with 3D design before anything is cut.
They had already done the expensive part. A paid influencer video passed half a million views. But the traffic arrived on a site that mixed several warranty figures, several phone numbers and photos that weren't theirs. That is a hard place to ask someone to trust a large order.
This is an unsolicited prototype. It shows what that traffic could land on instead.
Paid attention needs somewhere to land
Ad spend buys a moment of attention. Whether it turns into a quote request depends on the first ten seconds on the website.
A luxury promise needs a luxury surface
Their logo is black and gold. The redesign extends that palette across the whole site, so the brand looks consistent from the ad to the WhatsApp chat.
One answer per question
Where the old site gave several warranty numbers and contact numbers, the redesign states one of each. Conflicting details went to the client as questions, not onto the page.
Their work, not borrowed work
Every project photo is one of their own installs. Images that belonged to other companies were left out, even where that meant a smaller gallery.
Dark, warm, and readable
Near-black and charcoal surfaces, champagne gold for actions, warm ivory for text. Sharp frames with a thin inset gold line instead of rounded cards.
Contrast checked, not assumed
Gold on black looks rich and reads badly when it's used for body text. Gold is kept for headlines and buttons; body copy is ivory at a comfortable contrast.
AI only where the brand had nothing
The hero image (a dark marble kitchen at blue hour) is AI-generated to match the palette. Everything that claims to be their work is a real photo.
Built to receive ad traffic
Fast static pages, a clear first action above the fold, and every enquiry path ending in a pre-filled WhatsApp message.
The interface is ready to sit behind their campaigns as it is.
Next would be a dedicated landing page per campaign, a Google Business profile linked to the site, and tracking that ties each quote request back to the ad that produced it.
Tell me what you are building.
Send the idea, the goal, and where you are stuck — I will come back with the clearest path from concept to a store or site that earns its keep.